PFW: Chanel Spring-Summer 2025

At CHANEL, COCO MADEMOISELLE has never been just a scent. Since 2001, it has been a stance, almost a philosophy. 

Some scents don’t simply evoke summer, they become part of it. 

This summer, art takes over Gustavia.

A vibrant celebration of color, creativity, emotion, and the unmistakable spirit of St Barth. Step inside Space Gallery and let yourself be transported — from one artwork to the next, from bold compositions to delicate details, from international voices to the unique artistic soul of the island.

Located at the far end of Saint-Jean Bay, Gyp Sea stands as one of the island’s most vibrant and sun-kissed addresses.

Milk. Milk Orchid. Ice(d). Juice. In just a few seasons, these names have become familiar to fragrance enthusiasts. Behind them is an American house redefining the codes of contemporary perfumery with an approach that is as intuitive as it is personal: Commodity.

Where sport meets style and wellness becomes a way of life.