Constantly innovating, Rolex has introduced an exciting new addition to the iconic Oyster Perpetual Datejust collection - the Datejust Light and Shade.

The latest addition to Rolex's iconic Oyster Perpetual Datejust collection brings a mesmerizing interplay of light and shadow, inspired by the last rays of sunlight before they disappear behind the horizon. This new Datejust 31 is a masterpiece of design, featuring a stunning bezel set with diamonds, each one selected with meticulous care. Only the highest quality natural gemstones make the cut in this collection&rsquo;s piece inspired by light and shadow.

At the heart of this timepiece is the new red ombr&eacute; dial, which makes its debut as the first dial of its kind from Rolex created using PVD, Physical Vapor Deposition, technology. This new tach allows for a rich, fiery red at the center of the dial that gently fades into a deep, darker red shade towards the edges - an ombre effect. 46 brilliant diamonds surround the watch face, while 10 diamond hour markers further elevate this luxury piece. Complemented perfectly by the 18kt yellow gold case, the watch is both warm and sophisticated.

Rolex&rsquo;s expertise, combined with the artistry of its gem-setters, results in a watch that shimmers by day and casts mesmerizing shadows by night. This latest model is a testament to Rolex's perpetual commitment to pushing the boundaries of craftsmanship and design, combining innovative technology with timeless elegance. In the world of luxury watches this new Datejust is a celebration of artistry and precision, born from a brand whose imagination is always in motion.

Rolex Datejust: Light, Shadow, and Luxury

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