MUST BLUE: Où la durabilité est-elle chère?

Long before the costumes, before the champagne fountains, before the world heard whispers of a nightclub perched above the sea, there was a simple wooden house on a hill in St Barth. It belonged to Carole, a woman whose laughter could ignite a room and whose vision was larger than the island itself.

Dive in, dream on, chase the sun, linger longer. Bold, botanical and unapologetically Mediterranean, Orlebar Brown’s new collection is like laughter on the late afternoon breeze.

Inspired by the elegance and spirit of St Barth, Hayley Ferguson has built Hanikon into a wine brand that tells a rich story of family, craftsmanship, and modern innovation.

Paula Doebrich, the Polish-born former model, has taken her career from the catwalk to building a prestigious jewelry brand, Meluzza. With her latest collaboration arriving in St Barth, she finds time to tell us just how.

In the golden hush of a St Barth hideaway, the new Lolita Jaca collection reveals itself — lace, sun-warmed silks, and elegant contrasts drifting through Maison Saline’s rooms and gardens.

Set between the white sands of Flamands Beach and the sculptural lines of the iconic Jangali Villa, James Perse’s latest collection defines a new language of timeless quiet chic—where refined ease meets effortless coastal elegance.