Balenciaga welcomes the height of summer with a cinematic campaign, both nostalgic and contemporary in its allure.

Captured through the distinctive lens of Roe Ethridge, the visuals blur the boundaries between fiction and reality, staging scenes in idyllic, yet distinctly fabricated coastal escapes. Echoing the glossy allure of vintage luxury resort advertisements, the campaign is a series of hyper-stylized compositions.

Contrasting textures and silhouettes channel leisure with a sharp, fashion-forward edge. Flowy jersey dresses and BB buckle-adorned bikinis are layered seamlessly with more structured seasonal staples. Standouts like the oversized Boxy Coat and the Bathrobe Stola inject a cool-weather twist into the summer palette, giving us dynamic juxtapositions that feel both escapist and street-ready. Accessories complete the narrative: the Le City Basket rendered in woven raffia nods to traditional beachside carryalls, while the Carrie Bowling Bag in grained calfskin adds a touch of structured polish. The addition of Ski Mask Goggles punctuates the look with a playful, almost surreal twist.&nbsp;

Balenciaga Unveils High Summer Campaign: A Vintage Daydream Reimagined

Tags

Articles associés

Pop culture

Burberry Welcomes Summer

Watches

Rolex Datejust: Light, Shadow, and Luxury

Pop culture

Vilbrequin’s “Disco Infern’eau”

Recommandé pour vous

Art

Salomon x Theo Tagholm: A Digital Journey of Freedom at the Grand Palais

Woman

Kayleigh Ferrani van Ruiven — Founder of SEABASS

Woman

Traveling in Style

Beauty

The sacred ritual of skin: Creed’s body luxuries

Watches

Chanel

Fashion Week

Zimmermann Spring 26 Paris Fashion Week

Woman

In the Quiet Light of Schiaparelli: Spring–Summer 2026 Collection

Fashion Week

Versace Eternal