Between family heritage and a fascination for the beauty of the island, Jordana Gheler transforms her memories and emotions into poetic jewelry.

Each creation becomes a fragment of St. Barth, capturing the light, colors and unique energy of the island. For Jordana Gheler, jewelry is not just an art form, it is a way of telling stories and sharing an intimate bond with the Caribbean paradise she calls home.
The brand was born from her personal story, intimately linked to her passion for St. Barth. &ldquo;My mother was an artist,&rdquo; she says, &ldquo;and every time she finished a project, we would celebrate together by choosing a piece of jewelry, carefully selecting the stone and the design.&rdquo; Ten years ago, her mother passed away, leaving her part of her collection. Last year, Jordana decided to redesign those pieces to better reflect her own style. When she wore them in St. Barth, people kept asking where they came from. &ldquo;That&rsquo;s when the idea of creating my own brand took shape,&rdquo; she recalls. &ldquo;But I wanted something different from what already existed here, a brand that, through its stones and lines, carries a deep connection with the island. That&rsquo;s how it all began. Each piece tells a story, &nbsp;by wearing one, you take a fragment of the island with you.&rdquo;
St. Barth represents a true transformation in her life. She discovered the island in 2011 and knew instantly it would become her home. &ldquo;I traded city life for this little paradise,&rdquo; she says. &ldquo;Even after all these years, every corner continues to inspire me. Its nature feeds my creativity, sparks ideas and guides the stories behind each piece of jewelry. St. Barth is not only where I live, it is an infinite source of inspiration.&rdquo;&nbsp;

Photography AGA SYPNIEVSKA

<h3 class="p1">Crystal Rock Collection</h3>
Inspired by the hotel&rsquo;s stunning views &mdash; from sunbeds overlooking the sea, the iconic rock, and the little planes &mdash; her medallions float like rubies adrift in the ocean in the Crystal Rock Collection. The Iguana Collection mirrors the hotel&rsquo;s warm hues with reddish stones, while Eden Rock&rsquo;s signature buoys are transformed into earrings, necklaces, and bracelets. For Jordana, Eden Rock is precious: a jewel of the island, mirrored in every gemstone she selects.

<h3 class="p1">Pirates of St. Barth</h3>
Jordana Gheler&rsquo;s jewellery captures the island&rsquo;s spirit in every curve. Inspired by hooks, parrots, and treasure maps, each piece tells a story &mdash; playful yet sophisticated, bold yet intimate.
Necklaces, rings, and bracelets carry hints of adventure and whimsy, while remaining effortlessly elegant.

Jordana Gheler

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