Charly Sturm grew up in front of the camera, but St Barth is where she truly comes into her own. Between ocean rituals, timeless style, and her creative role at Dr. Barbara Sturm, she reveals the island moments that ground her, inspire her, and feel most like home.

Authenticity MATTERS MORE THAN EVER. In beauty, I BELIEVE in ENHANCING, not HIDING.

L&rsquo;OFFICIEL: St Barth has a very special energy. Do you remember your first time on the island, and what are the moments here that feel most &ldquo;you&rdquo;?
CHARLY STURM: I think my first time in St Barth was actually at Eden Rock, many years ago. Landing on the island was already an experience &mdash; and being by the water and in the sun is my happy place. I feel most like myself when I&rsquo;m in the ocean or exploring the island&rsquo;s beaches and nature. There&rsquo;s so much beauty here, especially in the hikes, landscapes, and beaches.
L&rsquo;O: We shot together at Eden Rock &ndash; St Barths, which has its own mythic status in fashion and travel. What does Eden Rock represent to you personally, and how do you like to experience the hotel when you&rsquo;re here?
CS: I&rsquo;ve loved Eden Rock from the moment I first stayed there &mdash; it always feels like coming home. The team is incredibly warm and welcoming, the beach is an oasis, and of course, I love that we have a partnership between Eden Rock and Dr. Barbara Sturm. That connection makes it feel even more personal. When I&rsquo;m there, I spend most of my time on the beach or in the water &mdash; that&rsquo;s where I feel most free and at peace. It really helps my mental wellbeing. I also adore the restaurant &mdash; the menu Jean-Georges has created is both delicious and beautifully nourishing. The food is so special: it&rsquo;s rooted in a farm-to-table philosophy, showcasing the island&rsquo;s freshest local produce.
L&rsquo;O: When you land in St Barth after a busy period of work, what are the first three things you do to switch into island mode &ndash; beauty, ritual, and pleasure-wise?
CS: The first thing I do &mdash; without fail &mdash; is jump straight into the sea. I know I&rsquo;ve said it before, but it truly is my favorite ritual. It calms and energizes me all at once. After that, I like to lie in the sun with a good book and soak up some vitamin D. And if I have time, I&rsquo;ll book a Dr. Barbara Sturm facial at the spa or a lymphatic massage to revive my skin and body after the flight &mdash; before heading to a beautiful dinner at the Eden Rock restaurant.

L&rsquo;O: How would you define your personal style in a sentence &mdash; and how has it evolved from your teenage years to the woman you are today?&nbsp;
CS: I&rsquo;ve learned that I feel best in simple, timeless pieces with subtle accents. I love neutral tones, and over time, I&rsquo;ve started investing in staple pieces I can rewear and mix and match &mdash; rather than buying into trends. My style has definitely evolved since my teenage years, but I&rsquo;ve always been drawn to a more classic, understated look over bold colors and prints.
L&rsquo;O: Are you someone who follows trends, or do you feel more drawn to a few permanent style codes that you always return to? What are those constants in your wardrobe?
CS: I&rsquo;m definitely more drawn to permanent style codes over trends. I love a great pair of jeans, a white t-shirt, a cozy yet chic sweater, and boots with a little heel. Add a good bag and some staple jewelry, and I feel ready for the day. Some other constants in my wardrobe are an oversized blazer, tailored pants for the evening, and of course, a go-to little black dress. Comfort is key for me &mdash; I always want to feel good in what I&rsquo;m wearing, because that&rsquo;s what makes me feel most confident.
L&rsquo;O: When you&rsquo;re packing for St Barth versus packing for a city like London, what changes in your suitcase &mdash; and what are the non-negotiable pieces and beauty products that always come with you?
CS: I love packing for the island as you really don&rsquo;t need that much. For St Barth, I usually bring lots of bikinis, oversized shirts, and light dresses to throw on as cover-ups. I&rsquo;m often barefoot during the day, and in the evening I&rsquo;ll dress up a little with a slip dress, some heels, and a clutch. One of the best parts is arriving at Eden Rock and having our Dr. Barbara Sturm Shampoo and Conditioner already in the shower. My skincare routine is always non-negotiable when I travel &mdash; especially the Cleanser, Hyaluronic Serum, and Face Cream. For St Barth, I also add the Sun Drops, and lately I never travel without the Everything Eye Patches &mdash; they&rsquo;re a lifesaver for jet lag. As for makeup, I keep it minimal in the sun. Just a touch of Kosas concealer, Fara Homidi Bronzer and Lip Liner, a bit of Patrick Ta blush, and some bronzy eyeshadow.
L&rsquo;O: Social media has watched you grow up in front of the camera, but also step into a strategic role behind the scenes. How do you balance being a model, influencer, and brand builder all at once?
CS: For me, it all goes hand in hand. Right now, my main focus is the brand &mdash; I&rsquo;ve grown into that role in a way that feels really natural, and I love how much space there is for creativity. I&rsquo;m launching new products next year as part of my &ldquo;Everything&rdquo; line, and I&rsquo;m also working on the campaigns that bring them to life. Social media has been such a powerful tool for storytelling. It allows me to share what our products do, how they work, and why they matter. Education is one of our core values at Dr. Barbara Sturm, and social media helps us make that knowledge accessible around the world.

Charly Sturm. Knit dress and shoes CHANEL.Photography SKYLAR WILLIAMS  Styled by ALICE HEART

I feel MOST like MYSELF in the OCEAN &mdash; CALM, FREE, and completely AT PEACE.

L&rsquo;O: Being a woman in the beauty and wellness world, what is particularly dear to you today?
CS: Authenticity is what feels most important to me right now. Especially in the beauty and wellness space &mdash; and on social media &mdash; it can be rare, but it really matters. I think it&rsquo;s essential to truly believe in the work you do and stand behind what you share. From a beauty perspective, I&rsquo;ve always been drawn to a more natural look &mdash; enhancing rather than covering or changing our looks with beauty products. That&rsquo;s also the heart of our skincare philosophy: treating your skin with the kindness and care it deserves rather than attacking it with harsh ingredients. I also love to wear makeup but again, in a natural and more enhancing way rather than hiding behind it.
L&rsquo;O: You&rsquo;re Director of Brand Development at Dr. Barbara Sturm and also the face of the brand in many ways. How would you describe your role inside the family business today?
CS: I work across different areas within the brand. That variety is part of why I love it so much. Right now, the part I enjoy most is product development, and everything that comes with it: perfecting the products, brainstorming new ideas, designing the packaging, planning campaigns and photoshoots, and working on the launch events. I&rsquo;m also closely involved with our marketing and brand partnerships team, especially on the creative side.
L&rsquo;O: Working so closely with your mother, Dr. Barbara Sturm, what have you learned from her about entrepreneurship and leadership &mdash; and what do you feel you bring that is distinctly your generation&rsquo;s point of view?
CS: I truly love working with my mother &mdash; I&rsquo;ve learned so much from her. She&rsquo;s always been my inspiration and role model. She had me at 23 while still studying to become a doctor. She opened her own clinic and built this incredible brand from the ground up. I have so much respect for her drive and work ethic &mdash; she&rsquo;s one of the hardest working people I know. I feel very lucky that we&rsquo;ve built a working relationship where we genuinely enhance each other. She&rsquo;s always welcomed my input and made it part of the brand since day one. There are products she might not personally prioritize, but she trusts my instincts and supports me in developing them. We bring different generational viewpoints to the brand &mdash; which helps us connect with a wider audience in a more meaningful way.
L&rsquo;O: Wellness is at the core of your world. On the days when you don&rsquo;t feel your best, what are the small, realistic self-care gestures that genuinely help you reset?
CS: I think it&rsquo;s such an important topic. I definitely have days where I don&rsquo;t feel my best &mdash; and I&rsquo;ve come to realize that&rsquo;s completely normal. What matters is how we respondto those moments. I&rsquo;ve found a few simple rituals that help me reset. On days when I wake up feeling anxious, tired, or a little low, I try to stick to my routine: I make my lemon water, then a coffee, and head out for a walk in the park or to my favorite Pilates class. Moving my body and getting fresh air always shifts my mindset. On weekends, I&rsquo;ll try to see friends, and during the week I stay focused on work &mdash; that structure helps. I think it&rsquo;s really healthy to acknowledge how we feel without letting it take over, because taking small, consistent steps often makes the biggest difference.
L&rsquo;O: What are the projects you&rsquo;re most excited about right now &mdash; including any personal or independent ideas you may be developing?
CS: I have two products launching next year that I cannot wait to share. They have been such passion projects of mine and we&rsquo;ve worked so hard on perfecting them. I am a perfectionist and especially when it comes to developing products. Nothing gets launched until we are 100% happy with it. On a personal level, I have a deep passion for acting, which is something that I am still pursuing. I also have a few other projects that I am working on based on hobbies of mine that I unfortunately cannot share yet &mdash; but hopefully soon!

Building THE BRAND with MY MOTHER has TAUGHT ME so much; WE BALANCE EACH OTHER, TRUST each OTHER, and bring TWO generations&rsquo; PERSPECTIVES TOGETHER in a way THAT FEELS DEEPLY SPECIAL.

PRODUCTION: LAGENCE ST BARTH
PHOTOGRAPHY: SKYLAR WILLIAMS
CASTING: JENNY MANNERHEIM
EDITOR: PHILIPPE COMBRES
MAKE UP: VANESSA CHALA
STYLE BY: ALICE HEART
HAIR: CHARLOTTE RODRIGUEZ
LOCATION: EDEN ROCK &ndash; ST BARTHS

Taken by Sturm

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