The secret to Vilebrequin&rsquo;s longevity? Joy, freedom, and that unique Saint-Tropez charm

Saint-Tropez. 1971. The beaches are awash in colorful umbrellas, the port caf&eacute;s buzz with lively conversations, and Slim Aarons&rsquo; legendary images capture the essence of the era: relaxed elegance, boundless joie de vivre, and irresistible charm. In those very days, while photographer Slim Aarons immortalized the carefree life of the jet set, a new legend was quietly emerging a few steps away: the first Vilebrequin swim shorts. Decades later, that spirit resonates through the Cruise 2026 collection &mdash; a refined triptych that celebrates three emblematic coastlines, each revealing its own distinct character.

First stop: the lively Riviera.
The collection embodies this lifestyle completely, introducing new Poppies and Geckos prints seemingly made for the Mediterranean sun. Lipstick, Vitamin, Topaze, Absinthe, and Bacchus form a vibrant palette that evokes holiday aroma and southern warmth. The classic Moorea model appears in a lighter linen version, perfect for finishing the day with an ap&eacute;ritif at the port.
Next destination: the West Coast of the United States.
Here, cinematic glamour meets California&rsquo;s signature soft pastel tones. The collection unfolds in delicate hues of blush pink and sky blue, animated by ocean-inspired motifs. Whales and octopuses bring the Moorea and Mokea models to life, while a practical beach innovation &mdash; the Sapock towel &mdash; includes a discreet pocket for sunglasses, a phone, or small treasures.&nbsp;

The final chapter: the elegant and refined East Coast.
A bohemian-chic atmosphere reigns. The graphic &ldquo;Orcas and Waves&rdquo; print in crisp white and blue adorns flowing silk trousers, shorts, and tunics. In the men&rsquo;s line: swim shorts and jacquard towels. For the first time in the brand&rsquo;s history, the collection introduces 100% merino wool pieces with a clean, graphic interpretation of the iconic Vilebrequin turtle.

Yachting Collection: Haute Couture by the Sea
According to Vilebrequin CEO Roland Herlory, the philosophy behind the collection is clear: &ldquo;Every piece is the result of exceptional craftsmanship, created with respect for the fabric, the time it requires, and the people who will wear it. Smaller but better: a wardrobe rooted in consistency rather than trends.&rdquo;
Each item is crafted by highly skilled artisans with rare savoir-faire. Only noble materials are used: refined guipure embroidery with floral motifs, silk satin, pure silk chiffon, and the finest tulle. This is not fast fashion, but a timeless wardrobe meant to accompany women for years.
Caftans and kimonos with subtle shimmering details highlight femininity, while long evening dresses with open backs evoke understated glamour. The final touch: fully handcrafted raffia bags made by artisans in Madagascar.
Traditionally unveiled during the cruise season, the Yachting Collection is available in selected boutiques worldwide &mdash; from the Caribbean to the United States, Europe and Asia.

Vilebrequin x G.H. Bass: A Union of Traditions in a New Capsule Collection
This collaboration is grounded in a shared philosophy carried through the decades: creating pieces that don&rsquo;t merely follow fashion, but accompany it loyally over time.
Vilebrequin and the legendary American shoemaker G.H. Bass, founded in 1876, join forces to create a capsule collection that blends timeless elegance with durability.
The focus lies on two hand-stitched models, crafted in high-quality nubuck leather and finished with Vilebrequin&rsquo;s signature turtle: the Hampton and the Winston, available in classic navy and beige. With arch support, a Vibram sole, and a 5mm EVA foam insole &mdash; an innovative material offering a cloud-like feel &mdash; the models ensure both refined aesthetics and outstanding comfort, ideal for evening strolls.
Vilebrequin plants new roots with the opening of its boutique hotel at the Christopher, infusing the island&rsquo;s fashion landscape with sun-soaked sophistication.

Vilebrequin, Cour Vend&ocirc;me, Rue de la R&eacute;publique, Gustavia, Saint Barth&eacute;lemy
Vilebrequin, Hotel Christopher, Pointe Milou, Saint Barth&eacute;lemy
vilebrequin.com | @vilebrequin | hotelchristopher.com | @christopher_stbarth

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