Woman

Gucci unveils its 2019 campaign in the remnants of Ancient Greece

The Italian house mixes the past with the present for its new pre-fall 2019 campaign.

For his pre-fall 2019 campaign, Alessandro Michele , Artistic Director of Gucci, revisits the temples ruins of the Selinunte Archaeological Park in Sicily. In the images, archetypal characters from Venice Beach such as hardcore punks, skaters, bodybuilders and surfers are photographed as a counterpoint to an ancient Greek city from the 7th century BC.

The pieces in the collection include velvet blazers, ornamented skirts and tops, and a variety of typical 1970s monogrammed pants.

Here is the video and images of the campaign:

Gucci Pre-Fall 2019

DIRECTEUR DE LA CRÉATION : Alessandro Michele

DIRECTRICE D'ART : Christopher Simmonds

PHOTOGRAPHE / RÉALISATEUR : Glen Luchford

STYLISTE COIFFURE : Paul Hanlon

MAQUILLEUR : Thomas De Kluyver

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