Sara Shala’s pure luxury boldness can be spotted from a mile away on the streets of New York and across the globe.  Her signature modernist-meets-classic aesthetic is hard to miss on some of the city’s and the world’s most fashionable women adorning her statement pieces.  

“I was driven to succeed and I believe in the saying of Paulo Coelho’s 'When you want something, all the universe conspires in helping you to achieve it.'”

Sara Shala

Sara Shala Havana Choker in silver with yellow gold plating and five man made black stones

As one of the featured brands at our very own&nbsp;Le Carr&eacute; pop-up concept store here in Gustavia&#39;s luxury shopping district, L&#39;Officiel St Barth had the pleasure of collaborating with Sara Shala Jewelry on the cover shoot and photo editrials for our 2021-2022 issue featuring Jasmine Daniels.

Her jewellery added just the right amount and glamour to the styled looks.&nbsp;Here we shine a light on the brand and the creator behind it.

Jasmine Daniels wears Sara Shala Colosseo Earrings on the L'Officiel St Barth 2021/22 cover 

A piece of Sara Shala Jewelry encapsulates the spirit of the contemporary woman: she is one part elegant, sophisticated, refined, graceful and worldly; and one part strong, bold, confident and unexpected. When the two halves of the whole are combined, her presence commands attention in the room for the effortless &ldquo;bien dans sa peau&#39;&#39; chic air about her. This is dually the embodiment of a Sara Shala piece and the woman who wears it.&nbsp;&nbsp;

Jasmine Daniels wears Sara Shala Colosseo Earrings for the L'Officiel St Barth 2021/22 issue

"My main inspiration for my work is the diverse tapestry of culture and lifestyle here in NYC."
Sara Shala

By intersecting traditional craftsmanship, high quality precious materials and high-tech production including 3D printing and lab-grown gemstones, Sara Shala has created a timeless, cutting-edge and forward-thinking collection of jewellery with the modern day woman as her muse.&nbsp;&nbsp;

Sara Shala wearing her own earrings

Born in former Yugoslavia, eventually landing in New York City, and well-traveled along the way, Sara always knew that she was meant to beautify the world in one way, shape or form.&nbsp; Always having strong sartorial savoir-faire and style sense, Sara&rsquo;s love for fashion and her innate desire to experiment with design led her into the career of her dreams in jewellery design.&nbsp;&nbsp;Through her &ldquo;anything is possible&#39;&#39; attitude and tenacious drive, Sara Shala has built a name for herself and a jewellery empire to go with it.&nbsp; She has developed quite an impressive following and set of supporters, boasting numerous celebrities, fashion influencers and brand partnerships over the years. Her jewellery has graced the pages - including some covers - of major publications including Vogue, Harper&rsquo;s Bazaar, and L&rsquo;Officiel (including St. Barth and Liechtenstein editions).&nbsp; In July 2021, she was included alongside other female entrepreneurs in a feature titled: &ldquo;Entrepreneurial Women: How Asking for Help Transformed Their Journey,&rdquo; a clear nod to her business acumen.

Produced in the heart of New York City, Sara&rsquo;s design process is literally a &ldquo;one-stop shop&rdquo; in that everything is produced under one roof: from the sketching to the prototyping to the finished product of 3D-printed and traditionally hand-crafted statement pieces.&nbsp; She is able to control the entire design and production process, ensuring the highest level of quality control required to create a fine jewellery piece.&nbsp;

Sara works with silver-, white gold-, 14k yellow gold- and platinum-plated precious metals, embellishing many of her signature pieces with beautiful gemstones. The forms and shapes of Sara Shala Jewelry pieces take inspiration from her experiences, and every piece tells a story.&nbsp; She states: &quot;My main inspiration for my work is the diverse tapestry of culture and lifestyle here in NYC.&quot;&nbsp; Adding another layer, her Links Collection draws its inspiration from the symbolism of a strong union, an eternal bond.&nbsp; Other collections have drawn inspiration from her travels, blending these adventures with inspirational elements found in her homebase of New York City.&nbsp; She clearly puts a lot of heart and soul into her pieces and the stories they tell.&nbsp;

Sara Shala Links Earrings, silver-plated with white gold plating and cubic zirconia stones 

Shara Shala Jewelry pieces from various collections&nbsp;

To provide a taste of the storytelling behind her pieces, here is the abstract for her Travel Collection:

&quot;Travelling has always been an essential part of my creative process when developing a new collection. To quote Henry Miller, &ldquo;&#39;One&rsquo;s destination is never a place, but a new way of seeing things.&#39; New experiences challenge your view, enhancing your understanding and perspective on things, as well as ignite your imagination in most unimaginable ways. Travelling not only makes you a better human, but a better artist! Be it en route to the airport, or having lunch after morning sightseeing, or exploring art galleries or browsing at flea markets, I never part with my sketchbook. Inspiration doesn&rsquo;t know the difference between business hours and down time! Composed of stylistically diverse items, this is a very personal collection of travel memories. With each piece inspired by a place especially dear to my heart, it brings an adventurous spirit to everyday life.&rdquo;&nbsp;

Sara Shala&#39;s&nbsp;jewellery pieces are featured at our very own&nbsp;Le Carr&eacute; pop-up concept store here in Gustavia&#39;s luxury shopping district and on <a href="https://lecarrestbarth.com/collections/sarashala">our e-boutique here</a>.&nbsp;

255305025_374032801173375_2285075083403086958_n.jpg

Oriane Tuffery wears Sara Shala Links Ring for Le Carré pop-up concept store 

All Sara Shala diamonds are ethically-sourced and conflict-free, certified according to the Kimberly Process, a multilateral trade regime established in 2003 with the goal of preventing the flow of conflict diamonds by implementing safeguards on shipments of rough diamonds and certifying them as &ldquo;conflict free.&quot;

“It is a great honour to have the opportunity to translate the ideas of clients into a tangible piece of wearable art, especially since so many of our custom designs are made to become a family heirloom.”  
Sara Shala

Daniela Botero wears a Sara Shala ring on the cover of L'Officiel Liechtenstein

She also loves the art of collaboration with private clientele to create bespoke jewellery pieces.&nbsp; &ldquo;It is a great honour to have the opportunity to translate the ideas of clients into a tangible piece of wearable art, especially since so many of our custom designs are made to become a family heirloom.&rdquo;&nbsp; Working meticulously with her clientele, she takes them from the initial sketch to through the production process to the end product.&nbsp; This includes but is not limited to guiding them through the decision-making process of which precious metals to use, developing and refining forms, choosing a stone, their sizing, shape and cut; and working on the more delicate details. &nbsp; She loves the ability to work with individual clients as it adds the element of a personal touch to the story behind a piece.&nbsp;

Sara Shala playing muse at a shoot for L'Officiel Jewellery Liechtenstein 

Sara Shala Stacky Rings

Taking innovation to another level, Sara&rsquo;s bespoke designing process for private clients can include working with cultivated or lab-grown diamonds. They display the same physical, chemical, and optical characteristics as natural diamonds, and exhibit the same fire, scintillation, and sparkle. Using a jewellery loupe, lab created diamonds are nearly impossible to differentiate from natural diamonds. Each stone is unique, based on the slither it was grown from.&nbsp;&nbsp;

Sara is a testament that - with vision, drive and discipline - dreams can become your everday reality, and that we are all individually blessed with unique gifts.&nbsp; When you identify your gift and you make it your mission share it,&nbsp;it will add a touch of beauty to the world.&nbsp;

Behind The Brand: Jewellery Designer Sara Shala

Recommandé pour vous

Woman

Chanel

Art

Salomon x Theo Tagholm: A Digital Journey of Freedom at the Grand Palais

Woman

Kayleigh Ferrani van Ruiven — Founder of SEABASS

Woman

Traveling in Style

Beauty

The sacred ritual of skin: Creed’s body luxuries

Watches

Chanel

Fashion Week

Zimmermann Spring 26 Paris Fashion Week

Woman

In the Quiet Light of Schiaparelli: Spring–Summer 2026 Collection