For Art Basel Paris, <a href="https://www.salomon.com/fr-fr">Salomon</a> unveiled a digital installation at the Grand Palais, created in collaboration with British artist and filmmaker <a href="http://www.theotagholm.com">Theo Tagholm</a>.For Art Basel Paris, <a href="https://www.salomon.com/fr-fr">Salomon</a> unveiled a digital installation at the Grand Palais, created in collaboration with British artist and filmmaker <a href="http://www.theotagholm.com">Theo Tagholm</a>.

&nbsp;Titled Sensorial Terrains, the work invites viewers to explore the intersections of movement, landscape, and freedom, three notions central to both the artist&rsquo;s practice and the brand&rsquo;s philosophy.
The installation took the form of an interactive screen platform on which visitors were invited to walk. With each step, the surface unfurled a continuously shifting digital film, pixelated into abstract terrains blending urban fragments, industrial wastelands, and elusive glimpses of nature. The experience was at once hypnotic and introspective, an invitation to literally running inside a moving image.

Theo Tagholm, whose work moves between photography, cinema, and digital art, orchestrates here a fusion of perception and motion. Sensorial Terrains extends his ongoing exploration of the moving image and the reconstructed real, while translating the essence of gravel running, a free-form practice that blurs the boundaries between urban pavement and open terrain. It&rsquo;s a contemporary form of wandering, where adventure unfolds in the unexpected rhythm of streets, gravel paths, and fleeting horizons.
For Salomon, this collaboration transcends the realm of sport to become an aesthetic meditation on freedom. The digital experience at the Grand Palais reads as a metaphor for dissolving boundaries, between asphalt and earth, technology and nature, performance and contemplation.

By merging its culture of innovation with Tagholm&rsquo;s poetic visual language, Salomon affirms a new vision of movement: one of unmapped freedom, where every step becomes an artistic gesture and every terrain, a space for invention.
Sensorial Terrain is a collaborative work produced with Pavillon Noir et Beau Bizarre.&nbsp;

Salomon x Theo Tagholm: A Digital Journey of Freedom at the Grand Palais

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