Faut-il aller sur la Côte d’Azur ?

Inspired by the elegance and spirit of St Barth, Hayley Ferguson has built Hanikon into a wine brand that tells a rich story of family, craftsmanship, and modern innovation.

Paula Doebrich, the Polish-born former model, has taken her career from the catwalk to building a prestigious jewelry brand, Meluzza. With her latest collaboration arriving in St Barth, she finds time to tell us just how.

In the golden hush of a St Barth hideaway, the new Lolita Jaca collection reveals itself — lace, sun-warmed silks, and elegant contrasts drifting through Maison Saline’s rooms and gardens.

Set between the white sands of Flamands Beach and the sculptural lines of the iconic Jangali Villa, James Perse’s latest collection defines a new language of timeless quiet chic—where refined ease meets effortless coastal elegance.

Sun, sea and serenity: Designer James Perse has shaped a universe of Californian luxury and brings it to St Barth. He takes a moment to share his story and his vision, telling us how he created the ultimate expressions of simplicity in his new island essentials.

Fashion, design, jewelry, couture and more —
St Barth Tourisme and L’Officiel St Barth present a spotlight on the island’s creative scene.