When we think of the best collaborations in the fashion world, Gucci undoubtedly comes to mind without even blinking an eye. The brand, a pioneer in the world of collaborative fashion and digital projects, has just launched its latest creation: new versions of the G-Timeless watch in collaboration with countless visual artists from around the world.
Hand-selected by Alessandro Michele, the artists bring different visions and personal perspectives to the new watch. Among the chosen ones, illustrators, painters and digital artists have created works involving watch models, each with its own particularity and interpreted in a different creative way, but having as its highlight the emblematic bee - decorative key element of the house since 1970.
Representing global diversity, some of them like Winnie Chi, of China, and Kieron Livingstone, of United Kingdom, already have a history of collaborations with Gucci, others like Oh and Tishk Barzanji, based in London, Balfua, California, David Macho, of Spain, and Andrey Kasay, of Russia, were recently discovered by the house.
Made in Switzerland, eight variants of the G-Timeless have a 38 mm or 42 mm case; three models combine an 18-carat yellow gold case with a black onyx stone dial, a brown tiger's eye or a green malachite; five other variants combine a steel case with a lapis lazuli stone dial or a black onyx stone dial. And, although each artist brought his personal vision to the project, all the creations share the dreamy and surrealist spirit typical of Gucci's eclecticism